FOR IMMEDIATE RELEASE
Media Contact: Susannah Thompson · media@emporiaenergy.com · 303-882-0229
Littleton, CO, June 24, 2026 — Emporia Energy today launched an EV Charging Savings Electricity Plan in Texas that gives drivers free daily windows to charge their electric vehicles. Customers keep plugging in the way they already do; the Emporia charger schedules each session into the free hours, so charging costs drop without anyone having to think about it.
The free windows run both overnight and midday, on 100 percent renewable energy. Eligible customers can enroll online in minutes, with no equipment to install and no interruption to service, and keep their existing utility. Drivers still under contract with another provider can set a start date up to 90 days out.
Emporia already does two things most home energy companies don’t: it shows households exactly how their energy is used, circuit by circuit, and it manages their largest loads through one app that works with the EV, solar, and devices they already own, whatever the brand. With more than 400,000 customers and one of the best-selling residential EV chargers in the U.S., Emporia has the hardware in the home and the data to use it well. The electricity plan adds the missing piece. Now the same charger and app that track a customer’s energy also lower the bill, by shifting EV charging to the hours when power is cheapest and cleanest.
“Most EV charging already happens while people sleep. Since we make the charger and now supply the electricity, we can automatically charge when power is abundant and costs less. Customers don’t have to think about it. They wake up to a charged car and a lower bill. That’s good for homeowners, and when enough homes do it together, it’s good for the grid too.”
- Shawn McLaughlin, founder and CEO, Emporia Energy
The EV Charging Savings Plan is offered in Texas (within ERCOT territory) in partnership with Light, a licensed retail electricity provider. A customer’s utility, such as CenterPoint or Oncor, does not change and continues to deliver power and maintain the lines.
Demand Management Built Into the Plan
Flexible loads like EV charging can be shifted to periods when electricity is abundant, easing strain on the grid while helping customers lower costs. Emporia expects managing demand this way to become a larger part of how the modern grid works. Emporia EV chargers are eligible for more than 100 utility and grid programs across the country — including rebates, demand response, time-of-use incentives, and active managed charging — and already participate in programs like the Massachusetts Clean Peak Standard. The company is developing aggregator programs in additional states, including Colorado and Maine. The Texas plan extends that work to retail electricity: as customers enroll, their charging shifts into off-peak hours, a form of demand-side management built into the plan from day one.
Looking Ahead
A home battery plan is in design and Emporia is planning to expand into new markets within the next year. Over time, the company aims to connect millions of homes into a demand-side network that can help balance the grid, and to operate one of the nation’s largest virtual power plants. Texas is the first deregulated market.
About Emporia Energy
Emporia Energy builds the home energy management platform that helps Americans see, control, and now power their homes more intelligently. With more than 400,000 customers and one of the best-selling residential EV chargers in the U.S., Emporia connects homes into a demand-side energy network that lowers bills today and is building toward one of the largest such networks in the country. Retail electricity plans are offered in Texas (ERCOT) in partnership with Light, a licensed retail electricity provider. Learn more at emporiaenergy.com.
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